How Does Local SEO Work?

Despite the availability of services from a variety of similar companies in the same field, people are still inclined to contact those situated geographically close to them. This is both for convenience, and because people like to support their community by utilising local businesses.

What Is Local SEO?

The purpose of local SEO is to make businesses easy to find online for local customers, as they are based in the vicinity. This differs from regular SEO in its intent. Google recognises search queries geared for those searching for local results. These include (but are not limited to) phrases like:

  • “Near me”
  • “Close by”
  • “In my area”
  • “In Pretoria”

These local searches make it quick and easy for customers to find services that can help them, often directly searched for from a smartphone. For example, if a pipe bursts in your home you are not going to spend two hours browsing through plumbers, you are going to call a plumber with good reviews who is close by in order to assist quickly. This is why local SEO is critical for all businesses.

Why Local SEO Matters for Your Business

63.4% of all internet browsing happens from a mobile device (cell phone, tablet, etc.). Mobile devices have GPS capabilities that Google uses to suggest businesses and services close to the searcher.

With 96% of all South African searches completed in Google’s, you cannot afford to be left behind by ignoring your local SEO value. Local SEO makes up almost half of searches so tapping into this market could be the key to tapping into your business’ potential success.

Local searches deliver quality leads (leads that are likely to convert) at a fraction of the price, than with more traditional methods of advertising, like flyers.

SEO Tips for Local Business

Here are some Local SEO tips to get you started:

 

Your NAP Must Be Consistent

Your NAP, also known as Name, Address and Phone Number, need to remain consistent across the internet to ensure your business is easy to find and people don’t struggle to get a hold of you. Make sure your Google Business and other business listings are consistent and clear.

 

Gear Your SEO To Benefit Your Local SEO

The most important aspects of local SEO are distance, relevance and prominence.

Distance – If this is not specified in a search term, it is up to Google’s location-based algorithm to locate you and the nearest business that matches your search term.

Relevance – Here you can ensure that your Google Business Listing is detailed and complete to be sure that you show up in any relevant searches.

Prominence – Your overall SEO will directly influence this, so be sure to stay on top of your game when it comes to all things SEO; local or otherwise. Positive reviews are a great way to keep the top spot for delivering stellar service and is always the most important factor for your business’ success.

If you want to put your business on the map in every sense, contact us at Starbright for everything in the world of digital marketing. Go ahead, Google us, we’re close by and ready to help.