How to Create the Right Type of Post for Each Social Media Platform

Here are a few useful tips and tricks of what to post, when to post, and how to engage with followers on three main social media platforms.


  • Keep things positive – people respond to positivity and positivity breeds engagement such as shares and likes.
  • All of your posts should be engaging.
  • Provide tips and information – your content should give value to your audience. Do this by giving tips and information and including links and images. People want to feel as though they are getting something useful out of following your page.
  • Always include images and your logo – we live in a visually orientated world and we have to give the people what they want, and use what catches the eye.
  • Make sure you content is mobile friendly – use images that can easily be seen on mobile devices and try give links to mobile friendly/responsive websites. Most of your audience will be viewing your page from a mobile phone – so cater for them.
  • Posts don’t create engagement people do – so be a person more than a page. Engage with fans by replying to comments and creating a conversational dialogue. Build a relationship with your fans.
  • Always respond to comments or messages – this creates an approachable personality for your brand and the feeling that you care.
  • Get feedback from your fans –ask something like “what do you think of our new product? Leave a comment and let us know!” or “Which of our new products do you prefer?”
  • Post when your audience is listening, not when suits you. Schedule posts for evenings or weekends when your fans are on Facebook most.


  • Tweets can only be 140 characters long, so make sure that you use those that space you have to say something effective. Use questions, facts, and figures to get attention and engage viewers. Good tweets will get retweets.
  • Don’t compromise grammar and punctuation so that you can fit more into a tweet. A well said short statement is better than a lot of badly written info.
  • Avoid abbreviations and all caps.
  • Tweet at people and businesses. Mentions (@…) are used to prompt people to engage with you – use them to start conversations, and be sure to respond.
  • Join other’s conversations.
  • Retweet relevant content to give your fans more value for their follow.
  • Use hashtags – hashtag relevant or trending topics.
  • Discuss trending topics.
  • Limit self-promotion – social media is largely about building relationships, growing your brand, and getting your name out there, it is not a place for hard sales.


  • Complete your profile – people will want to see all your information, especially a profile picture.
  • Create clear and relevant boards – people will get upset if they see food pins when they followed a fashion board.
  • Diversify your content – too much of anything is boring.
  • Follow similar businesses.
  • Engage your followers by having amazing images.
  • Use lots of colours, but red and orange colour sets have been said to get double the amount of repins. Other dominant colours include dark green and pink tones.
  • Use images with a good balance of light and colour instead of black and white or full coloured images.
  • Images without human faces tend to be more popular.