There are still people that believe that Instagram is only for teenagers who like to post selfies and pictures of their shoes and food. Are you one of these people?
Here are 6 reasons why your business NEEDS to be on Instagram (given to us by MYDOMAINE).
- Instagram is for everyone. (Do I need to say it again?)
- Instagram is a direct line to your audience and consumers (this applies to all social media platforms).
- Instagram is a space where you can experiment and innovate. (There aren’t really rules so you can be bold, be new, and make an impact.)
- Instagram helps foster new relationships and opportunities (because on social media your brand becomes a person).
- Instagram can take your business global (please note that global and viral are not synonyms).
- Instagram has an extremely engaged user community.
A good Instagram post however is not as simple as snapping a pic, throwing on a made-up hashtag, a filter, and posting it to the world. While this may work for your personal profile, or companies in the fashion and beauty industries, the rest of us need to put some thought into crafting great Instagram posts that will promote our companies and drive sales. Here’s how.
Design your images for your specific audience – don’t just take photographs.
Look at what your audience is sharing and share something similar. You may not be able to show images of the services you provide but you can share images of your team’s lunch outings. While photos of your beauty products might not get noticed, photos of people using your products will probably perform better (if it’s what they’re sharing it’s probably what they want to see).
Use text overlays.
If your product or service isn’t particularly visual you will need to come up with something to share other than photos of your team having a beer on a Friday afternoon.
By using text overlays over generic images you can share quotes, tell users something valuable, or start a conversation – either way you need to ensure you are giving users something that is of value to them.
Let your caption tell a story.
You don’t have to keep it short and sweet with Instagram – this isn’t Twitter. Write a message, tell a story, bond with your audience. There is no link to click for more info – so you will have to make an engaging caption.
Don’t make up your own hashtags.
#Ilovesoup #eatingsoupinmyPJs #lookhowprettyIam #brrritscold #GOT #watchingGOT #winter #thisisnothowhastagswork
People miss the boat when it comes to hashtags. Choose one, and make it a good one. Do not tell a story with your hashtags because that is what your caption is for.
(Remember to do as I say not as I do. I use numerous hashtags to mock people who use too many hashtags.)
A better way to “caption” a photo of you eating soup in your PJs would be:
“After a long day of hard work there is nothing more satisfying than cuddling up with a bowl of soup on the couch, under a big fluffy blanket, and catching up on some Game of Thrones. #GOT”
Use trending, relevant hashtags to make your voice heard – this should be something people are talking about and searching.
Re-post user content.
Your followers are your best brand ambassadors. If they post pics of themselves with your product or at your restaurant share it!
Say, “We absolutely love how Jane Doe has used our products to create this magnificent hairstyle! Thanks for sharing Jane!
Not only are you getting free content, but you make your followers feel important, and encourage other users to share their images too.
Tell people to click on the link in your profile.
Instagram only allows you to add one link – and that is on your profile where people might miss is. When posting tell people where they can find your link and what they will find once they click on it.
Something along the lines of, “Click on the link on our profile to visit our online store and start shopping!”
Interact with your followers!
Check Instagram regularly to ensure that you don’t miss out on engagement. Your followers and other Instagram users are looking for instant answers and you need to be there to give it to them.
Instagram is not only about brand building and can be used to drive traffic to your website and generate leads. Remember to think about who you are trying to reach with each post and plan each post strategically.
For more information on Instagram marketing or Instagram adverts please feel free to contact us.
Information taken from www.socialmediaexaminer.com.