Getting Started with Social Media: Part 2
Most businesses understand that having a strong social media presence plays an important role in the success of their marketing efforts, but many businesses are still finding it challenging to leverage social media platforms to build their brand.
In order to achieve goals on social media, it is important for a business to develop a “voice” called a corporate identity, and then maintain this consistently throughout content on every platform. This will ultimately help customers and potential customers associate with your brand.
3 Easy Ways to Build Brand Uniformity:
Choose Your Brand Voice
Your brand voice is a very important aspect when it comes to building relationships with your audience. It reflects the core values of your organisation and communicates the personality of your brand.
- Define your unique brand voice by imagining it as a person. What would that persons’ qualities be?
- Develop a set of words that you want your brand associated with and use them in posts and descriptions
- Once you have identified your brand voice, be consistent with it!
In order for your audience to resonate with your brand, you have to maintain consistency. It shows authenticity and builds trust. Deviating from your brand voice once it has been established may confuse your audience, and confusion is not a trait you want to encourage when it comes to your reputation.
- You need to have the same corporate identity across all your social media platforms
- Use the same logo, colours and even descriptions
- Always ensure that you are easily recognisable by linking your social media platforms to your website
Best Time to Post on Social Media
Often! Don’t neglect social platforms just because you’re going through a quiet patch. There are lots of ways to engage with your audience. If you’re stuck for ideas, it might be a good one to do a social media training course to brush up on your skills!
It is vital for you to interact with your audience on your pages, to post frequently and to stay relevant in your posts and shares.
With that being said, being consistent in anything in life requires proper preparation and commitment. Make sure that every person that is part of your social media team is well-trained and understands your brand and its identity.
Once your business is noticeably consistent, you will start to attract an audience that trusts you and that feels comfortable using your service or product. Contact us for more digital marketing services and advice.