Effective On-Page SEO And Keyword Targeting

There is certainly no one formula for optimising a page to do well in organic searches.

This article will provide you with the ammunition you need to:

  • Outrank your competition in Google search
  • Improve your organic click through rate and onsite dwell time
  • Be considered a great source and earn links and shares across the web
  • Get traffic from social networks
  • Improve your page authority and hopefully get visitors to convert

Back in the day, one could just place keywords across the HTML code to show a page’s relevance to a query and that would cut it. Unfortunately, those days are gone and doing this can easily land you in trouble with Google.

Characteristics of An Optimised Page

Unique, Value Adding Content 

Put yourself in the mind of a potential visitor. Ask yourself if your content provides a comprehensive answer to a query.

  • Is it a solution to a problem?
  • What makes it different to what’s already out there?
  • What will visitors take away from this page?

Answering these will steer you in the right direction when writing content for your site.

Great User Experience User Experience (UX)

A user-friendly site is one that is easy to navigate with an organised internal linking structure. It must take no more than 2 clicks to navigate to an important page from anywhere on the site. Ensure your pages are responsive with content that is easy to understand; the page must also load in no more than 4 seconds, or your visitors are likely to navigate to the next website to find their answer faster.

Build Pages for Social Sharing

For many reasons other than social sharing, ensure that the page URL is descriptive and makes the page subject obvious. Include social sharing buttons on all pages, especially on the website’s blog articles.

Keyword Targeting Guidelines

Page Title Tag– Use the page's keyword at least once in the title, preferably in the beginning of the title. Titles will not only have a positive impact on your ranking but will also improve your click through rate.

Headline– It’s important that the headline (H1) and the page title complement each other. Though the title tag and headline do not have to match exactly, you do not want to take a visitor to a page that seems irrelevant.

Body Text– Your primary and secondary keywords should appear throughout the page’s content. This is no licence to needlessly stuff in keywords as search engines have become smarter than that. You should be looking to write content that is original, comprehensive, relevant and useful.

Page URL– Content descriptive URLs not only help with search engine relevancy but is also considered a user friendly URL.

Image ALT Tags– Always give every image on the site keyword rich titles (alt tags). The image will also appear in image search results.

Meta Descriptions– Though they do not have a direct impact on search ranking, they are quite useful if your keywords are included. This can improve your CTR and break through the clutter as your keywords will appear in bold text if they match a search query.

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