The Do-Or-Die Google Update that All Business Websites Should Be Aware Of
With its ease of use, convenience and pocket size mobility it is no wonder that cell phones have taken the world and South Africa by storm. According to 2019 statistics, it is estimated that up to 85% of the population owns a mobile device and 60% of those devices are smart phones. With internet connectivity becoming more accessible, more and more South Africans will adapt to the mobile trend-wave, either leaving your business in the dark ages or boosting your business to the next phase. In our tough economic climate, it will have to be an “adapt or die” approach when it comes to your business’ website and how mobile friendly it is. Here at Starbright we want to see you move forward with the digital revolution. So let’s break it down for you, like a 90’s rap star, on why you should move your website to mobile first indexing.
Mobile First Indexing
Say what?! Besides feeling like you have just read the T’s & C’s on your Insurance Policy, here is what Mobile First Indexing means and who is implementing it: Google has been talking about the term “mobile first indexing” since 2016, and in 2019 the tables have finally turned.
Before we can answer what “mobile first indexing” is, we need to understand what “indexing” is. Google stores all it’s information inside a big database. If Google knows about your website and can access your website, your website pages are also stored inside that Google database. This is what is referred to when labelling your website as “indexed”. Think of it as Google being a big library and your website as a book on the shelf in that library.
What Mobile First Indexing basically means is that Google will look at how mobile friendly your website is and store your website’s mobile version for users to see, before even looking at your desktop version. With an estimated 70% of all website searches done on a mobile device, it is no wonder that Google has taken mobile searches seriously.
What Factors will Google take into Account?
Can your website be viewed on a mobile device?
Can users see and read your content on a mobile device? Does your website content adjust according to screen size? If the answer is yes. Then you are in luck and you have a responsive website. If no, then looking into having a responsive website designed is on the cards.
How fast is your website loading on a mobile device?
In an age where almost instantaneous service is given or questions answered, Google will surely take into account how long users will have to wait for your website to load on their mobile device. Site speed is of utmost importance. Having a slow site means that Google will start showing your website less and less to users, since it amounts to poor user experience for the mobile user.
Ease of Navigation
Is it easy for users to scroll through your site and use your website? Will they find it difficult to click on menu items? Can they read the content quickly and view the images on a mobile screen? User experience and ease of navigation will also become more prevalent with mobile first indexing.
Although this is not a mobile first indexing factor, per se, it is an overarching factor that Google does take into account. Google is prompting all websites to move from a non-secure to a secure website (from http to https). Those who do not have a secure website will be left behind in the up coming months. Google will eventually only show websites that are secure.
How do you prepare for Mobile First Indexing?
Speak to our marketing professionals at Starbright to help you test how mobile friendly your website is. We will be able to easily supply you with statistics on items that can be improved on and changes that should be made by our expert website developers in order to improve your mobile presence.