The Different Types of Content You Need from a Professional Copywriter

copywriting services

A professional copywriter can offer businesses across various industries with the content they need to perform various functions, such as marketing, education or entertainment. In order to create content that will work correctly for these various functions, businesses should ensure that they get the services of a professional copywriter.

A professional copywriter will ensure that:

  • Your messages are all refined into a standard brand voice
  • Your content is engaging
  • Your content aligns with the style of the platform you are using to communicate (Instagram, LinkedIn, email etc.)

The types of content that a copywriter can create ranges in style, character, purpose, function and source. Literally anything you need written for your business, internally or externally, can be created by a copywriting specialist. Read on for some common examples of what a copywriter’s expertise can create for your business.

Marketing Pieces

Any marketing piece that is required to promote your brand, a product, an event, a sale or a service can be written by a copywriter. They are able to create convincing, researched and informative copy that will help you convert readers into customers. Marketing pieces which are written by copywriters include:

  • Social Media Ad Copy
  • Articles/Blogs
  • Google Ad Copy
  • Brochure Copy
  • Radio/TV Ad Scripts, and more.

Web Content

It is a must for your web content to be written by a professional. Everything website related should be done by professionals: the content should be written by a copywriter, the design should be done by a qualified web designer and it should be developed by an experienced team of developers. This will ensure that your website is user friendly, informative and designed to convert visitors into customers. A copywriter, using your input and business information, can write all the pages that go onto your website.

Even better? SEO copywriters can gear the copy towards Search Engine Optimisation (SEO) which means that your website is written to organically climb the search engine rankings ladder and grab the keyword traffic from competitors.


Another common job for copywriters is to write informative and engaging blog posts, for onsite or offsite publication. Blogs can be used:

  • As part of an SEO strategy
  • To inform clients about their products or services
  • To educate
  • To entertain
  • To be used as part of a newsletter
  • To be shared as social media posts
  • As part of a content marketing strategy

Blogs can be posted on the business’s website as information for their visitors and to be used in other digital marketing efforts, such as social media posts or newsletter emails, or they can be posted as offsite content. Offsite content is posted on other high-traffic sites and used to create backlinks leading to the business’s website. This is used to increase traffic and domain authority. Both offsite and onsite blogs should be written by copywriters in order to ensure a professional tone, an enjoyable read and the natural inclusion of SEO keywords to increase visibility.


A common request for copywriters is to compose biographies or LinkedIn profiles for high-profile members and senior managers of businesses. These biographies or profiles are used on social media and on the “About Us” page of websites. It is important for businesses to use their skills so that their most influential leaders are portrayed in a good light, it will not only make your business appear competent and experienced; it will also assist leaders in creating a strong digital track record of their qualifications and experience. The copywriting services for LinkedIn profiles is often included as part of social media marketing packages. The faces of your business should be represented in the best way possible, through the well-composed words of a copywriter.

Product Descriptions

Product descriptions form an integral part of e-commerce websites, printed or online catalogues, as well as promotional material. It is important that product descriptions are composed by professional content marketing experts to ensure that they are not too vague, that they carry the most important benefits across, that they meet industry standards and that they are geared towards the key audience. Product descriptions on websites can also be used as part of SEO strategy to rank the site higher in search engine results for keywords and popular search terms that are being used by potential clients looking for your specific products.

… and More!

We have merely scraped the surface of the content that can be created by our team of copywriters at Starbright. Other content that our professionals are qualified and experienced in creating include:

  • Press Releases
  • Event Materials
  • Manuals/Standard Operating Procedures (SOPs)
  • Presentations
  • Email Marketing
  • Privacy Policies, and so much more!