Instagram is an online social networking service that is exclusively available for mobile phones and tablets only. Most businesses use this platform as a way to showcase their products or services in a visually appealing way and this helps businesses connect with their audience while at the same time creating brand awareness.
Have a look at the following things you can do to increase your brand awareness on Instagram:
Engage With Your Community:
If you decide to include Instagram in your marketing plan it is crucial to be active on this platform in order for you to see any growth or return. Make it a habit to post frequently as well as engage with your community by liking and commenting on their images. The more you engage with your audience, the more they will become interested in your brand.
Grow your community on Instagram by using hashtags that are relevant to your company as well as to the people you are targeting. Think of hashtags as keywords that you would like your brand to be associated with.
Sell Your Story
Take some time to develop a content theme and determine what aspects of your brand you would like to promote to your audience. Will you be sharing images of your products, customers or employees? These are all great approaches to selling your story and introducing people to your “brand personality” and voice. Just keep the needs of your customer in mind while determining this.
Lastly, don’t be afraid to let your creative side run free on Instagram. When you’ve established your content theme it’s easier to be creative with it. Focus on creating a consistent visual narrative that can be noticed as your “signature style” allowing your audience to immediately recognise your brand.
If you’re not quite sure how to do all of this, have a look at the digital marketing services we provide and we can help you create a unique strategy to successfully build your brand.