Some may argue that newsletters are outdated and pointless, however, newsletters have stood the test of time for valid reasons. The more we become technologically advanced, the more we need to explore all avenues in order to stay ahead of the game .
Here’s why your company needs a corporate newsletter:
Form relationships with clients
Email marketing is an effective, non-invasive way to build reputable relationships with existing and potential customers. Studies show that 57% of consumers have a positive outlook on a company’s brand once they receive a quality newsletter from them, so be sure you send out useful, creative content at least once a month.
Drive traffic to your website
One of the major reasons for sending out newsletters is to drive more traffic to your website by adding call-to-action buttons in your newsletters, as well as an incentive for people to want to click through to your website. It’s important to have a lead management system in place to track your incoming leads, from the newsletter to your website.
Do cost-effective marketing
Marketing is vitally important to build a strong brand name, but can become quite costly. Email marketing gives you the opportunity to build your company’s brand in an extremely cost-effective way. Email marketing is based on a monthly fee that matches recipients you’d like to target.
Build your company’s brand
By introducing non-invasive, quality content to your customers, on a monthly basis, you’re slowly introducing them to your company’s brand. Always ensure your newsletter represents your company’s brand as your customers’ perception of your brand can easily be influenced by one misleading newsletter.
Spread your valuable content
Email marketing is a great way to share valuable content such as blogs or articles. All you need to do is add a link from the newsletter to your website. Be sure to add content that is related to your industry, making it easily readable and valuable to your recipients. The key to a successful newsletter is having a high click-through-rate, which means recipients are actually clicking through to your website instead of just opening your newsletter.
Contact us to incorporate Email Marketing into your company’s marketing strategy.