4 Reasons You Need A Corporate Newsletter
Even though there are countless different mediums for marketing, corporate newsletters have stood the test of time for valid reasons.
Here’s why your company should still be sending out corporate newsletters:
Maintain Relationships with Clients
Email marketing is an effective, non-invasive way to build reputable relationships with existing and potential customers. Give your customers the option to sign up to your company newsletter, to keep them informed on your company. Make sure your content is valuable and relevant in order to keep them interested. DO NOT automatically sign people up to your newsletter; this is breaking the law and can earn you some pretty hefty penalties.
Drive Traffic to Your Website
One of the major reasons for sending out newsletters is to drive more traffic to your website by adding call-to-action buttons in your newsletters, as well as an incentive for people to want to click through to your website. It’s important to have a lead management system in place to track your incoming leads from the newsletter to your website. This will give you insight into what your databases are responding best to.
Build Your Company’s Brand
By introducing non-invasive, quality content to your customers on a monthly basis, you’re slowly introducing them to how your company works and what you value. Always ensure your newsletter consistently represents your brand; your customers’ perception of your brand can easily be influenced by one misleading newsletter.
Share Valuable Content
Email marketing is a great way to share valuable content such as blogs or articles. All you need to do is add a link from the newsletter to your website. Be sure to add content that is related to your industry, making it easily readable and valuable for your recipients. The key to a successful newsletter is having a high click-through-rate, which means recipients are actually clicking through to your website instead of just opening your newsletter.
For more information about digital marketing and to get your own email newsletters designed and sent out, contact us!