The Importance of PoPI Compliance

The Protection of Personal Information (PoPI) Act, signed into law in 2013, aims to protect personal information, falling into the broader Constitutional right to privacy.

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Hummingbird – Google’s Way of Keeping SEO Marketers on Their Toes.

Google’s very popular Hummingbird update is a hot topic in marketing circles right now.

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Build Online Credibility by Being Authentic

In attempts to grow your business online, you must have heard about the importance of having good online content.

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Translation: more than what people think it is

You know that horrible feeling when you have a string of thoughts to share, but the words stop at the tip of your tongue?

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Build Your Brand with Instagram

Instagram is an online social networking service that is exclusively available for mobile phones and tablets only.

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General Copywriting Misnomers and What We Really Do

 The first time I realised that people have a misconception about copywriting was when I told my friend about my new job.

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