Tracking everything you do in Digital Marketing is a non-negotiable

Marketing has always been an integral part of business success, however, tracking and measuring the success of a specific campaign or platform is extremely difficult.

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New Facebook Updates And What You Need to Know About Them

There are few things as exciting (or frustrating) as opening Facebook in the morning and finding that things look a little different.

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5 Reasons Why You Need a Corporate Newsletter

Some may argue that newsletters are outdated and pointless, however, newsletters have stood the test of time for valid reasons.

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Why Pinterest is Important for Digital Marketing

Pinterest is an online visual search engine that was launched in 2010. Pinterest allows users to discover, collect and share their favourite pictures based on their interests.

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General Copywriting Misnomers and What We Really Do

 The first time I realised that people have a misconception about copywriting was when I told my friend about my new job.

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Revamp SMS and Email Marketing Strategies: Top Five Tips

The research conducted by different industries and the resulting reports and statistics are an enlightening source of information for beginner and pro marketers.

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