The Evolution of the Reader: Adapting your Writing Style for the Web Reader

The world of content has been growing since Guttenberg introduced the printing press in the 1440’s.

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Tracking everything you do in Digital Marketing is a non-negotiable

Marketing has always been an integral part of business success, however, tracking and measuring the success of a specific campaign or platform is extremely difficult.

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Perfect Programs vs. Imperfect People?

Thoughts around people, web and production. Introduction I’ve always liked to explore and develop ideas to help customers and, at the same time, ourselves within a company.

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11 Important Questions To Ask Yourself Before Starting Social Media Marketing

Understanding people’s social media behaviour is one of the most important things you need to consider before starting a Social Media campaign for your company.

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6 Things No-one told you about Working as a Copywriter

Anyone who has a basic grasp of English thinks “yeah, I can do that.” However, as any copywriter will tell you, it’s not that simple.

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Effective On-Page SEO And Keyword Targeting

There is certainly not just one formula for optimising a page to do well in organic search.

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