Articles

User Experience
We’ve recently decided to start focusing usability improvements based on a proper User Experience (or best known as UX) audit. This audit was conducted by Marli Ritter, who I came to know many years back while we were...
Most businesses understand that having a strong social media presence plays an important role in the success of their marketing efforts, but some businesses are still having a hard-time leveraging social media platforms...
PoPI Act
The Protection of Personal Information (PoPI) Act, signed into law in 2013, aims to protect personal information, falling into the broader Constitutional right to privacy. It enables businesses to regulate how...
hummingbird updates
Google’s very popular Hummingbird update is a hot topic in marketing circles right now. As a content manager, I find myself constantly trying to decipher the technical rules and algorithms that Google keeps changing;...
Content Marketing
In attempts to grow your business online, you must have heard about the importance of having good online content. You’ve probably even come across phrases like ‘content is king’ or ‘marketing talks to people; content...
professional translation services
You know that horrible feeling when you have a string of thoughts to share, but the words stop at the tip of your tongue? Your mind is racing with little details but your lips are stuck on ‘ums’ and zany sentence...
Instagram is an online social networking service that is exclusively available for mobile phones and tablets only. Most businesses use this platform as a way to showcase their products or services in a visually...
 The first time I realised that people have a misconception about copywriting was when I told my friend about my new job. Confusion seeped across his face: “Oh, I always thought you liked languages, I never knew...
digital marketing
Pinterest is an online visual search engine that was launched in 2010. Pinterest allows users to discover, collect and share their favourite pictures based on their interests. Like other social media platforms,...
Email marketing
Some may argue that newsletters are outdated and pointless, however, newsletters have stood the test of time for valid reasons. The more we become technologically advanced, the more we need to explore all avenues in...

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