Articles

Thoughts around people, web and production. Introduction I’ve always liked to explore and develop ideas to help customers and, at the same time, ourselves within a company. Recently, an ex-colleague and good friend of...
digital marketing solutions
Anyone who has a basic grasp of English thinks “yeah, I can do that.” However, as any copywriter will tell you, it’s not that simple. 1. Your general knowledge will get you far Be observant, take everything in....
social media
Social Media is one of those things that is usually a last priority in a larger businesses’ marketing strategy. or the only tactic in the marketing strategy of many smaller businesses. Often, social media is “dumped” on...
Gulp
We are always being confronted with the challenge of building not only one, but many first class websites—the development team needed to conjure a recipe up that could speed up production and improve website quality at...
Digital marketing
  To be a successful copywriter, you must attain the same skillset as a project manager. Project managers handle projects from start to finish, making sure that they are available to step in, guide and, to a great...
User Experience
We’ve recently decided to start focusing usability improvements based on a proper User Experience (or best known as UX) audit. This audit was conducted by Marli Ritter, who I came to know many years back while we were...
Most businesses understand that having a strong social media presence plays an important role in the success of their marketing efforts, but some businesses are still having a hard-time leveraging social media platforms...
PoPI Act
The Protection of Personal Information (PoPI) Act, signed into law in 2013, aims to protect personal information, falling into the broader Constitutional right to privacy. It enables businesses to regulate how...
hummingbird updates
Google’s very popular Hummingbird update is a hot topic in marketing circles right now. As a content manager, I find myself constantly trying to decipher the technical rules and algorithms that Google keeps changing;...
Content Marketing
In attempts to grow your business online, you must have heard about the importance of having good online content. You’ve probably even come across phrases like ‘content is king’ or ‘marketing talks to people; content...

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