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Using Social Media to Build Your Brand
There is more to social media than cat memes and selfies; it is also a powerful marketing tool. It may not bring in as many leads as AdWords, but it does run hand in hand with SEO (Search Engine Optimisation) in creating a brand that is recognised and trusted.
Read moreAnswering the Burning Question: What Is CPC?
The question about what exactly Cost Per Click (CPC) is a prominent one today, and as you may well have experienced it has burnt the fingers of those AdWords marketing agencies who couldn’t answer this question. As experts in search engine marketing services, Starbright is here to help you make sense of CPC.
Read moreHow to Exploit the Principles of Influencer Marketing
To clarify, influencer marketing is when a brand partners with a social media influencer – someone with a large social media following – to promote the products and services offered by that brand; these influencers are essentially celebrity endorsers but the marketing message is employed with a bit more tact, authenticity and finesse, and these campaigns are the fruits of particularly opportunistic marketers.
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