The first time I realised that people have a misconception about copywriting was when I told my friend about my new job. Confusion seeped across his face: “Oh, I always thought you liked languages, I never knew you were into law”. I quickly took on the same look of confusion, so much so that we just stared at each other in awkward silence. “Law, you do like copyrights, right?”
“What? No, I write.”
“Write? What do you write? Like scripts and stuff?”
Needless to say, I gave my first breakdown on the responsibilities of a copywriter that day.
You know that horrible feeling when you have a string of thoughts to share, but the words stop at the tip of your tongue? Your mind is racing with little details but your lips are stuck on ‘ums’ and zany sentence construction. This normally happens when you’re sleepy, nervous, or hey, maybe even a little bit tipsy. Either way, not being able to express yourself is an annoying feeling.Read more
We’ve recently decided to start focusing usability improvements based on a proper User Experience (or best known as UX) audit. This audit was conducted by Marli Ritter, who I came to know many years back while we were working for the same company. Even though Marli was a Graphic Designer when we first met, she’s now a professional UX Architect in Cape Town, South Africa. WS: As a UX architect, how would you define UX?Read more