A website without quality content is like a Facebook profile without a profile picture: it looks incomplete and is undeniably off-putting. Making your audience feel confused or guarded is not a good start. You want your website to stand out and give the audience the information they need while staying true to your brand voice.Read more
Understanding your next Google AdWords Report This article doesn’t aim to explain all Google AdWords and report statistics, but it will help you understand what is going on in the next report your online marketer sends you. Most reports are sent, and should be sent, with a comparison of one period with another. A good measure is comparing one month to the next, but this will by no means paint the whole picture. With this in mind, let’s begin.Read more
The first time I realised that people have a misconception about copywriting was when I told my friend about my new job. Confusion seeped across his face: “Oh, I always thought you liked languages, I never knew you were into law”. I quickly took on the same look of confusion, so much so that we just stared at each other in awkward silence. “Law, you do like copyrights, right?”
“What? No, I write.”
“Write? What do you write? Like scripts and stuff?”
Needless to say, I gave my first breakdown on the responsibilities of a copywriter that day.