Understanding your next Google AdWords Report

Understanding your next Google AdWords Report This article doesn’t aim to explain all Google AdWords and report statistics, but it will help you understand what is going on in the next report your online marketer sends you. Most reports are sent, and should be sent, with a comparison of one period with another. A good measure is comparing one month to the next, but this will by no means paint the whole picture. With this in mind, let’s begin.

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General Copywriting Misnomers and What We Really Do

 The first time I realised that people have a misconception about copywriting was when I told my friend about my new job. Confusion seeped across his face: “Oh, I always thought you liked languages, I never knew you were into law”.  I quickly took on the same look of confusion, so much so that we just stared at each other in awkward silence. “Law, you do like copyrights, right?”
“What? No, I write.”
“Write? What do you write? Like scripts and stuff?”
Needless to say, I gave my first breakdown on the responsibilities of a copywriter that day.

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Translation: more than what people think it is

You know that horrible feeling when you have a string of thoughts to share, but the words stop at the tip of your tongue? Your mind is racing with little details but your lips are stuck on ‘ums’ and zany sentence construction. This normally happens when you’re sleepy, nervous, or hey, maybe even a little bit tipsy. Either way, not being able to express yourself is an annoying feeling.

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