Why Pinterest is Important for Digital Marketing

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What is Pinterest? So, first things first, what is Pinterest? Chances are, if you have never used it, you think it is just where your girlfriend gets ideas for her nails, I mean she does, but it’s much more than that. It is a place where you “pin” things that “interest” you. Pinterest is a free online, visually focused search engine and social platform. It works on the concept of a pin board for pictures and has evolved to become one of the most influential interactive image-based search share and shopping apps and websites in the world.

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Using Social Media to Build Your Brand

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There is more to social media than cat memes and selfies; it is also a powerful marketing tool. It may not bring in as many leads as Google Ads, but it does run hand in hand with SEO (Search Engine Optimisation) in creating a brand that is recognised and trusted.

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How to Exploit the Principles of Influencer Marketing

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To clarify, influencer marketing is when a brand partners with a social media influencer – someone with a large social media following – to promote the products and services offered by that brand; these influencers are essentially celebrity endorsers but the marketing message is employed with a bit more tact, authenticity and finesse, and these campaigns are the fruits of particularly opportunistic marketers.

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