What is a Google Premier Partner?

You may know that Google Partners is a Google program for advertising agencies, digital marketing professionals and other online consultants who manage AdWords accounts. What you might not know is that to become a Google Partner, these agencies and consultants need to have the relevant Google AdWords certifications, meet certain spend requirements across their managed accounts and demonstrate performance by delivering strong client and company growth.

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Revamp SMS and Email Marketing Strategies: Top Five Tips

The research conducted by different industries and the resulting reports and statistics are an enlightening source of information for beginner and pro marketers. This data helps us identify the latest trends and techniques that are helping businesses succeed in the global market. Similar research conducted by the Relevancy Group points out that email marketing is one of the most used marketing channels to date.

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4 Steps to improving your LinkedIn engagement

One of the things I get asked about the most during social media training and meetings is how to make the most out of LinkedIn –LinkedIn business pages specifically.

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