Tracking everything you do in Digital Marketing is a non-negotiable

Marketing has always been an integral part of business success, however, tracking and measuring the success of a specific campaign or platform is extremely difficult.  Even in the digital age, it is hard to track the exact influence of every advert. Yes, you can see conversions in analytics and AdWords and even Facebook ads, but how do you draw a line between a specific advert to a specific deal or lead?

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New Facebook Updates And What You Need to Know About Them

There are few things as exciting (or frustrating) as opening Facebook in the morning and finding that things look a little different. The fun starts when you have to try to figure out what exactly these changes mean, and how they will affect your Facebook marketing. For the Average-Joe the new Facebook updates may not mean much, but for businesses, there are a few things you may want to take note of when it comes to marketing on Facebook.

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5 Reasons Why You Need a Corporate Newsletter

Some may argue that newsletters are outdated and pointless, however, newsletters have stood the test of time for valid reasons. The more we become technologically advanced, the more we need to explore all avenues in order to stay ahead of the game . Here’s why your company needs a corporate newsletter:

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