Build Your Brand with Instagram

Instagram is an online social networking service that is exclusively available for mobile phones and tablets only. Most businesses use this platform as a way to showcase their products or services in a visually appealing way and this helps businesses connect with their audience while at the same time creating brand awareness. Have a look at the following things you can do to increase your brand awareness on Instagram: Engage With Your Community:

Read more

Build Online Credibility by Being Authentic

In attempts to grow your business online, you must have heard about the importance of having good online content. You’ve probably even come across phrases like ‘content is king’ or ‘marketing talks to people; content talks with people’. You, however, are not convinced. Building an online community around your brand or company sounds cute, but there’s no way that online content can make a real difference to your customer base… or can it?

Read more

Hummingbird – Google’s Way of Keeping SEO Marketers on Their Toes.

Google Hummingbird

Google’s very popular Hummingbird update is a hot topic in marketing circles right now. As a content manager, I find myself constantly trying to decipher the technical rules and algorithms that Google keeps changing; always looking for a steady, organised system of managing my clients’ content. After a couple of years of trying to understand the technicalities of the WWW, I’ve learned that marketing is no walk in the park.

Read more
  • 8 of 12