How Copywriting and Project Management are One in the Same: Our Three Main Responsibilities

  To be a successful copywriter, you must attain the same skillset as a project manager. Project managers handle projects from start to finish, making sure that they are available to step in, guide and, to a great degree, control every step of the   way.  Here are the three main roles of a copywriter that can be accomplished with the knowledge and skills of a project manager:  

Read more

6 Things No-one told you about Working as a Copywriter

Anyone who has a basic grasp of English thinks “yeah, I can do that.” However, as any copywriter will tell you, it’s not that simple. 1. Your general knowledge will get you far Be observant, take everything in. Everything; every bit of information you know and are interested in will help with brainstorming and writing.

Read more

The Evolution of the Reader: Adapting your Writing Style for the Web Reader

The world of content has been growing since Guttenberg introduced the printing press in the 1440’s. In the 18th century, reading had become so popular it worried the public, saying the youth had gone mad with “reading fever” and “reading addiction.” People have been reading and writing for centuries; without much trouble, one could read a book with prolonged attention.

Read more
  • 6 of 9