Test-Driven Development vs Behaviour-Driven Development

web development company

Individuals working in a web development and digital marketing company should be aware of what is involved when it comes to unit testing, test-driven development (TDD) and behaviour-driven development (BDD).

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Answering the Burning Question: What Is CPC?

Google Ads Marketing Agency ready to answer all your questions

The question about what exactly Cost Per Click (CPC) is a prominent one today, and as you may well have experienced it has burnt the fingers of those Google Ads marketing agencies who couldn’t answer this question. As experts in search engine marketing services, Starbright is here to help you make sense of CPC.

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How to Exploit the Principles of Influencer Marketing

social media management company

To clarify, influencer marketing is when a brand partners with a social media influencer – someone with a large social media following – to promote the products and services offered by that brand; these influencers are essentially celebrity endorsers but the marketing message is employed with a bit more tact, authenticity and finesse, and these campaigns are the fruits of particularly opportunistic marketers.

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