Effective On-Page SEO And Keyword Targeting

There is certainly not just one formula for optimising a page to do well in organic search. This article will provide you with the ammunition you need to:

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11 Important Questions To Ask Yourself Before Starting Social Media Marketing

Understanding people’s social media behaviour is one of the most important things you need to consider before starting a Social Media campaign for your company. People use different platforms for different reasons and you need to know why, when and how your target market is behaving on different social media platforms. Here are a few key questions you need to ask yourself before running a Social Media campaign:

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Tracking everything you do in Digital Marketing is a non-negotiable

Marketing has always been an integral part of business success, however, tracking and measuring the success of a specific campaign or platform is extremely difficult.  Even in the digital age, it is hard to track the exact influence of every advert. Yes, you can see conversions in analytics and AdWords and even Facebook ads, but how do you draw a line between a specific advert to a specific deal or lead?

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