Digital Marketing: The Light at the End of the COVID-19 Tunnel

COVID-19 has caused waves across the globe, and it seems that the effects are continuing to force changes to be made and mindsets to shift. Although this pandemic has created multiple challenges, humans are adaptable and will find ways to get around setbacks, and somehow emerge stronger – we always do. The important thing is to stick together (even while we’re apart) and find ways to stay focused, functioning and, most of all, optimistic.

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The Ultimate Digital Marketing Checklist for Small Businesses

As a small business owner, it is vital that you have an online presence, and some sort of digital marketing strategy for your business. Many businesses in South Africa are falling behind when it comes to digital marketing, and with our current economic state, they cannot afford to do so. To help you get the ball rolling, we have put together a list of everything you will need to get started with marketing your small business.

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Google Ads: Automated Bidding for Beginners

google ads automated bidding for beginners

New and existing Google Ads customers who run their ads have been getting calls from Google with recommendations on how to improve their account performance. One of the top recommendations being made is to set their bidding to “Automated Bidding”. Some say it works a treat, others aren’t too happy with the results. In this article, we’ll explain why automated bidding only works in certain instances, and we’ll discuss the difference between Automated Bidding and our recommendations.

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