How to Exploit the Principles of Influencer Marketing

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To clarify, influencer marketing is when a brand partners with a social media influencer – someone with a large social media following – to promote the products and services offered by that brand; these influencers are essentially celebrity endorsers but the marketing message is employed with a bit more tact, authenticity and finesse, and these campaigns are the fruits of particularly opportunistic marketers.

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Keep Tabs On Social Media Trends

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Fellow social media management companies or businesses managing their own social media pages, listen up! Change is a guaranteed constant when it comes to social media and the only way you can truly optimise your marketing strategy is if you are always ready to adapt it.

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Google Advertising Agencies: More Than Just Advertising

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You may find it odd to say that a Google advertising agency does more than just advertising, but it’s a fact that they do a lot more for your business than just advertising. Here’s a quick look at some of the ways in which our Google Ads marketing agents at Starbright help your business advertise better!  

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