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Digital Marketing
Content Marketing: The Prerequisite of a Successful Digital Marketing Strategy
Content marketing has been around since 1732, more than two centuries before the internet, search engines, and social media. But the concept of creating branded content to promote your business didn’t take off until 1888 and 1895, when John & Johnson and John Deere launched magazines to educate their customers, without overtly selling products on every page.
Read moreLead Magnets: Generating Leads by Adding Value for Free
Leads come in various forms; website enquiries, phone calls, emails, referrals, social media, etc. For most businesses, phone calls and emails are how they receive most of their leads. Although any lead is better than no lead, a qualified lead is much more valuable than just any lead. Lead magnets are a great marketing tool to not only generate leads but also to provide the opportunity to build trust with qualified, potential customers.
Read moreThe Ultimate Digital Marketing Checklist for Small Businesses
As a small business owner, it is vital that you have an online presence, and a digital marketing strategy to promote your business. Many businesses in South Africa are falling behind when it comes to digital marketing, and with our current economic state, they cannot afford to do so. To help you get the ball rolling, we have put together a list of everything you will need to get started with marketing your small business.
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