Types of Target Audiences in Advertising

Targeting audiences is and has always been an extremely important aspect of advertising and marketing.

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What is Digital Marketing?

Digital marketing, often referred to as online marketing, is the marketing of a brand, products, or services via the use of the internet and other types of digital communication to interact with potential clients. Not only does this encompass email, social media, and web-based advertising, but it also covers text and multimedia messaging as a marketing channel.

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Digital Marketing in South Africa During the Festive Season

Everywhere we go we see holiday lights twinkling and Christmas specials hanging in store windows, the festive season is in full swing! At the end of the year, we all feel the need to spoil ourselves a little and if your business doesn’t capitalise on this increase in demand, you lose out.

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