The Ultimate Digital Marketing Checklist for Small Businesses

As a small business owner, it is vital that you have an online presence, and some sort of digital marketing strategy for your business. Many businesses in South Africa are falling behind when it comes to digital marketing, and with our current economic state, they cannot afford to do so. To help you get the ball rolling, we have put together a list of everything you will need to get started with marketing your small business.

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Google Ads: Automated Bidding for Beginners

google ads automated bidding for beginners

New and existing Google Ads customers who run their ads have been getting calls from Google with recommendations on how to improve their account performance. One of the top recommendations being made is to set their bidding to “Automated Bidding”. Some say it works a treat, others aren’t too happy with the results. In this article, we’ll explain why automated bidding only works in certain instances, and we’ll discuss the difference between Automated Bidding and our recommendations.

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Website Design Packages: Yay or Nay?

Website design packages

Like most things, if the cost of something is too good to be true, it usually is. Same goes for website design. A website is essentially the first point where your potential customers get a glimpse of who you are and what you do. Even if they’ve heard about you via word of mouth, chances are, they’re going to go check out your site or end up there from one of your social media platforms.

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