Chatbots Are Changing the South African Marketing Environment

chatbots, chatbots south africa

Although most of us have now interacted with a chatbot at least once, most people in South Africa don’t even know that they have engaged with a chatbot. Facebook and WhatsApp are commonplace on most South African owned smartphones, and chatbots can start a conversation with a single notification. Did we mention the 80-90% open rates when people do receive that chatbot notification? That’s a mighty impressive result!  

Read more

3 Ways in Which Digital Marketing in South Africa Differs From the Rest of the World

Digital Marketing South Africa

With South Africa’s economy spreading to a global scale with the digital age we have seen a surge in the demand for creative practitioners working within this digital sphere. It has opened South Africa up to the global market in an entirely new way. We are also able to use various platforms in order to better understand where businesses and people in South Africa intertwine. With the growing mobile trend on the rise, the demand for digital marketing has been huge. This article will discuss how South Africa differs from the rest of the world when it comes to digital marketing.

Read more

What to Look for in a Google Ads Training Course

Google Ads Courses, Google Ads Training, Google Certification Courses

With the economy in a slump, many businesses are tightening their belts and looking at alternative ways to do their marketing. One of the quickest ways to do this is by taking on Google Ads management internally. Though this is entirely possible, Google Ads is a daunting beast to tame, and can easily result in the loss of revenue - instead of the intended gains. But what do you look for in a Google Ads course? We cover the main things to look out for below.

Read more
  •  
  • 1 of 6