Chatbots Are Changing the South African Marketing Environment

chatbots, chatbots south africa

Although most of us have now interacted with a chatbot at least once, most people in South Africa don’t even know that they have engaged with a chatbot. Facebook and WhatsApp are commonplace on most South African owned smartphones, and chatbots can start a conversation with a single notification. Did we mention the 80-90% open rates when people do receive that chatbot notification? That’s a mighty impressive result!  

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What to Look for in a Google Ads Training Course

Google Ads Courses, Google Ads Training, Google Certification Courses

With the economy in a slump, many businesses are tightening their belts and looking at alternative ways to do their marketing. One of the quickest ways to do this is by taking on Google Ads management internally. Though this is entirely possible, Google Ads is a daunting beast to tame, and can easily result in the loss of revenue - instead of the intended gains. But what do you look for in a Google Ads course? We cover the main things to look out for below.

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Why Pinterest is Important for Digital Marketing

Why Pinterest is Important for Digital Marketing

What is Pinterest? So, first things first, what is Pinterest? Chances are, if you have never used it, you think it is just where your girlfriend gets ideas for her nails, I mean she does, but it’s much more than that. It is a place where you “pin” things that “interest” you. Pinterest is a free online, visually focused search engine and social platform. It works on the concept of a pin board for pictures and has evolved to become one of the most influential interactive image-based search share and shopping apps and websites in the world.

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